The launch of EVBox’s new Iqon EV charger in North America provided an opportunity to promote this premium commercial product while increasing overall brand awareness, demonstrating thought leadership, and empowering current and new partners through dedicated programs. Pre-launch and go-to-market activities included digital events, campaigns, and co-marketing initiatives. I led their development and the creation of a mix of relevant resources, sales enablement materials, and content pieces tailored to strategic verticals that helped prospects see themselves through customers’ case studies. Focusing on EVBox’s solutions, we educated the audience on the benefits of open standards and spotlighted the company’s international expertise in developing successful infrastructure. These efforts increased overall familiarity and confidence with EVBox and its charging solutions, highlighted primary differentiators and attributes, and secured high-quality media coverage that reached key audiences.
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